Welcome to Operations Mastery - the 3-minute email that teaches you how to scale your business, increase your profit margins, and save time by optimizing your internal operations.

Brought to you by Ed Axe, Founder & CEO of Axe Automation.​

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How I helped a client book 62 sales calls in 30 days with AI-powered LinkedIn outreach

Combining AI and automation is a game-changer for LinkedIn outreach.

Here’s the 3-step process we used:
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​(If you prefer video to text click here)

1️⃣ Extract lead data

Use tools like Tex Au to scrape targeted LinkedIn profiles from Sales Navigator lists. Pull key info like name, job title, and company.

Let’s break this down:

• Start by creating a targeted list in Sales Navigator based on your ideal customer profile.
• Use Tex Au's “Extract saved lead list from Sales Navigator” feature.
• Set up a “recipe” in Tex Au with three “spices” (steps):

a) Extract URLs from your saved list
b) Scrape data from each profile
c) Send the scraped data via webhook

Here’s what it looks like in Tex Au:

This process allows you to gather rich data on hundreds of leads automatically, saving hours of manual work.

2️⃣ Generate personalized messages

Feed profile data into ChatGPT to create custom outreach scripts. Tailor messaging to each lead’s specific background and pain points.

Here’s how we do this:

• Use a tool like Make (formerly Integromat) to receive the webhook from Tex Au.
• Set up a ChatGPT prompt that uses the lead’s data to create a personalized message.

For example, our prompt looks like this:

“I help other businesses automate their processes through automation and AI. Create a perfect LinkedIn outreach message for my service tailored to the profile details below: [Insert lead data here]”

This is what it looks like in Make:

This step ensures each message feels personal and relevant, increasing your chances of getting a response.

3️⃣ Automate sending

Use webhooks to trigger personalized message sending through LinkedIn, scaling your outreach while maintaining a personal touch.

Here’s the final step:

• Create another recipe in Tex Au with a “Send LinkedIn message” spice.
• Connect this to your Make scenario using a webhook.
• The personalized message from ChatGPT is sent automatically to each lead.

Here's what that looks like:

This approach allows you to:

✅ Reach more leads faster
✅ Craft highly relevant messages
✅ Maintain quality at scale

One client used this exact framework to book 62 qualified sales calls in just 30 days. Here’s a breakdown of their results:

• Week 1: 12 calls booked
• Week 2: 15 calls booked
• Week 3: 18 calls booked
• Week 4: 17 calls booked

The key is combining automation’s efficiency with AI’s personalization power.

Don’t just automate. Don’t just use AI. Combine both for truly powerful systems.

This approach isn’t just about sending more messages. It’s about sending smarter, more targeted messages that resonate with your leads.

By using AI to analyze each lead’s profile and craft a personalized message, you’re dramatically increasing your chances of starting a meaningful conversation.

Want to see how this works in real time?

Check out the video below:

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Here are some other articles you might find useful:

• ​Top 7 Automations for CPA Firms​
• ​7 steps to work smarter (not harder) in sales​
• ​Want to automate 85% of your business? Watch this​
• ​How to automate your invoicing & save 100 hours/week​

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One more thing - We have helped 60+ businesses save $1m+ in labor costs & over 50,000 hours using Automation & AI.

If you’re looking to:

• Save 100+ hours per month
• Increase profit margins by 20%
• Remove yourself from daily operations

Book your 30-minute consultation here to learn more about how we can help: https://www.axeautomation.co/​

See you next week!

Best,
Ed Axe