Welcome to Operations Mastery - the 3-minute email that teaches you how to scale your business, increase your profit margins, and save time by optimizing your internal operations.

Brought to you by Ed Axe, Founder & CEO of Axe Automation.​

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How I helped a home services company generate 142 leads in 30 days with this Zillow automation hack (…steal this for your business):

(If you prefer video to text click here)

Ever wonder how top companies consistently generate high-quality leads?

Here’s a peek behind the curtain:

We built an automation that connects Zillow, databases, and Printify to automatically send welcome gifts to new homeowners.

Here’s exactly how it works:

1️⃣ Scrape recently sold homes from Zillow in specific counties

Our custom script runs daily to gather data from Zillow’s recently sold homes section.

Here’s what it captures:

• Complete property address
• Sale date
• Year built
• Property type
• Zillow listing URL

The script is smart enough to focus on specific counties you want to target, making your lead generation hyper-local and relevant.

2️⃣ Filter and add new homes to a database (Google Sheets)

This step is crucial for maintaining clean, organized data. Our system:

• Checks for duplicate entries to avoid sending multiple gifts
• Filters homes based on specific criteria (like year built)
• Organizes all information in an easy-to-read spreadsheet
• Updates automatically as new properties are found

For example, if you only want to target homes built after 2000, the system automatically filters out older properties, ensuring you’re reaching your ideal customer profile.

3️⃣ Automatically order and ship personalized welcome gifts via Printify

This is where the magic happens.

The system:

• Automatically submits orders to Printify for each new qualifying home
• Includes personalized welcome messages with your company’s contact information
• Handles shipping details without any manual input - Tracks all orders and deliveries

The welcome gift could be anything from a customized doormat to a practical household item - something that provides immediate value to the new homeowner while introducing your services.

The result?

142 warm leads in just 30 days for our client.

Why it works:

✅ Targets new homeowners (prime time for home services)
✅ Provides value first (welcome gift)
✅ Automates the entire process (set it and forget it)

The best part?

This runs 24/7 without any manual input.

The system:

• Checks for new listings daily
• Processes orders automatically
• Handles shipping and tracking
• Maintains your database
• Scales effortlessly as you expand to new areas

Imagine waking up to new leads every single day…

That’s the power of smart automation.

Want to implement this for your business?

Let’s automate your lead generation!

Want to learn how to do this step-by-step for your business? Check out this video:
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Here are some other articles you might find useful:

• ​Top 7 Automations for CPA Firms​
• ​7 steps to work smarter (not harder) in sales​
• ​Want to automate 85% of your business? Watch this​
• ​How to automate your invoicing & save 100 hours/week​

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One more thing - We have helped 60+ businesses save $1m+ in labor costs & over 50,000 hours using Automation & AI.

If you’re looking to:

• Save 100+ hours per month
• Increase profit margins by 20%
• Remove yourself from daily operations

Book your 30-minute consultation here to learn more about how we can help: https://www.axeautomation.co/​

See you next week!

Best,
​Ed Axe​